HCD Agency is a Los Angeles–based consultancy guiding companies’ international expansion through market insight, creative strategy, and executive leadership.
With over two decades of cross-border experience, we turn vision into structure and strategy into results.
HCD AGENCY
Our Services
Transatlantic Business Development
Proven record of introducing and scaling consumer brands in the U.S. market since 2010.
Marketing & Creative Strategy
From award-winning digital campaigns to global brand launches, we design strategies that build credibility, reach new audiences, and generate sustainable growth.
Consumer Product Launches
Proven track record since 2010 of successfully introducing and scaling European consumer products in the competitive U.S. market.
CEO & COO Services and Interim Leadership
Hands-on executive leadership to structure operations, build teams, and drive growth. Experienced in guiding companies through transformation, governance, and U.S. market entry.
Track Record
Entertainment & Media
Event production reaching more than 70,000 attendees, connecting brands with audiences through large-scale activations and award-winning campaigns.
Creative Agency Work
Co-Founder of Rebels Studios (now Swim Club), delivering award-winning campaigns for global brands such as Google, MiO, and Malibu.
Consumer Brands
Launch and growth support for Kanon Organic Vodka, Fjällräven, Acne, Ksubi, Citizen of Humanity, J Lindberg, Fred Perry, John Varvatos, Scotch & Soda, and others.
Capital & Growth
Created company values individually exceeding $250M.
Board & Advisory Roles
Active experience serving on boards, supporting governance, strategic growth, and international expansion.
About Us
Founded in Los Angeles in 2010 by Hanna Assad, HCD Agency has been under the leadership of Jade Assad as CEO since 2015.
Over the past decade, we have:
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Supported the launch and growth of multiple consumer products in the U.S. market.
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Advised founders, boards, and investors on governance and strategic expansion.
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Delivered CEO, COO, and interim leadership services to guide companies through transformation and growth.
At the core of our work is a focus on connecting European innovation with U.S. market potential.
Owner & CEO
Jade Maxe Assad
Founder
Hanna Assad
CONTACT US
We work with companies, boards, and investors seeking strategic leadership, market expertise, and international growth.